Cadbury Launches Unique Promotion to Benefit Global and Local Charities and Demonstrate the Value of Giving Generously
- Cadbury’s latest promotion One for Me, One for You* is giving one lucky Canadian the chance to win $100,000 AND give $100,000 to the charity of their choice‡ *** -
August 17, 2009
Cadbury, one of the world’s best-loved confectionery companies, is taking an exciting leadership role by combining charitable giving with a consumer promotion. Today, the company is launching One For Me, One For You*, a unique promotion which involves 15 leading global and local charities and requires the help of Canadians to bring the giving and receiving to life.
“Giving back to our community is part of our DNA and has been since John Cadbury opened his first shop nearly 200 years ago,” says Gary Scullion, General Manager for Canada, Cadbury North America. “In a year such as this, we are imbedding the essence of giving directly into our brand promotions and now we’re taking it one step further by introducing the reward of receiving as well. One For Me, One For You is entirely about the joy of giving and receiving and it asks Canadians to put their mark on charitable giving and know there’s something in it for them too.”
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Revolutionary New HALLS Refresh* Takes Brand Beyond Cough and Cold
- Introducing a Candy with a Difference: Innovative Advanced Moisture Action* Sensation Instantly Leaves Your Mouth Feeling Cooled and Refreshed -
August 10, 2009
It can happen to the best of us and sometimes at the most inconvenient of times – the feeling that your mouth needs a refresher just as your presentation begins, when meeting the in-laws, when running errands under a tight schedule or simply throughout your daily activity. Introducing HALLS Refresh* – an innovative, great-tasting, no sugar added candy drop that can be enjoyed in everyday situations to leave your mouth feeling moistened, cooled and refreshed. Brand new HALLS Refresh*, with Advanced Moisture Action*, is the result of three years of research and contains a unique proprietary blend of ingredients from Cadbury, the makers of HALLS*, which instantly delivers a mouth-moistening sensation anytime and anywhere it’s needed.
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New Cadbury Moments* Celebrates Delicious Chocolate On Your Terms
- "Every day premium" chocolate offers respite from life's imperfect moments -
May 25, 2009
Ah the perfect moment. That moment of total relaxation and pure pleasure. That moment when you escape from work, kids, household chores. The moment you’ve been dreaming about all day…is not coming. That’s because we live in reality - a busy, unpredictable, imperfect reality that we call life. And while we love life, we also love a little, delicious indulgence exactly when we crave it, on our terms and no one else’s. Introducing new Cadbury Moments*, created to celebrate the real lives of women and real chocolate.
New Cadbury Moments* offers a premium, every day chocolate experience that satisfies consumers’ desire for quality chocolate. Cadbury Moments* is available in a sleek box that can be easily slipped in a purse or briefcase, ensuring a premium chocolate experience is available anytime and anywhere the feeling hits. Each box of Cadbury Moments* contains eight individually wrapped battonettes, allowing for a small, indulgent experience that’s just right for you.
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Cadbury Inspires Canadians to Make the World a Better Place, One Bicycle At a Time
- New Total Company Promotion Will Send Up to 5000 Bicycles to Ghana, Africa -
April 15, 2009
Cadbury is bringing its deeply-rooted company values to bear in 2009 with two unique total company promotions that will show Canadians how easy it can be to make a big difference in the lives of others through small, every day purchases like chocolate, gum and candy.
On April 13, 2009, Cadbury launched the first such promotion of the year,
The Bicycle Factory™ program, which will convert Cadbury product purchases into bicycle parts to help build bicycles for Africa. The promotion comes to life in an online, virtual factory at www.thebicyclefactory.ca where every Cadbury UPC code entered online will equal a bicycle part and for every 100 UPC codes entered by consumers, Cadbury will build** a bicycle. The Bicycle Factory™ initiative has committed to sending up to 5,000 bicycles to Africa, providing much needed access to mobility.
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Innovative New Trident Xtra Care™ with Recaldent® First and Only Gum with Calcium to Strengthen Tooth Enamel to Prevent Cavities
- Newest Innovation Contains Unique Form of Calcium Recognized by the Canadian Dental Association -
February 16, 2009
Toronto, ON – Trident®, the industry leader, innovator and most recognized brand in the gum industry[i], is making Trident gum even better for your teeth with the introduction of Trident Xtra Care™ with Recaldent® — a new sugar-free gum clinically proven to actively strengthen tooth enamel to prevent cavities. Trident Xtra Care™ is the first and only gum in Canada to contain Recaldent®, a unique form of calcium derived from milk that increases tooth remineralization (strengthening).
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Cadbury Will Be the First Major Confectionery Brand to Offer Fair Trade Chocolate
Toronto, ON – March 4, 2009
Cadbury is pleased to announce that Cadbury® Dairy Milk® - one of the world’s oldest brands - will receive Fair Trade Certification™. This certification will result in the tripling of sales of cocoa under Fair Trade terms for cocoa farmers in Ghana and will open up new opportunities for farmers to benefit from the Fair Trade system. This groundbreaking announcement is deeply aligned with Cadbury’s values and principles and will make Cadbury the first major Confectionery brand to attain Fair Trade Certification™.
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