Trident* is one of Canada’s most loved gum brands and as a matter of fact, it is the number one gum brand in the world**. Now – let’s talk a little about how the Trident* brand got to where it is today. In the early 1950s, there was concern about consuming too much sugar which was believed to cause tooth decay. At that time, sugar-free gum was virtually non existent because it tasted, well – bad. From that point on, researchers worked tirelessly to perfect sugar-free gum and in 1964, Trident Original gum was launched in the U.S. Canada kept a close eye on the success of the Trident brand which first launched in BC in 1970.
Trident* gum has historically been known as the ‘4 out of 5 dentists’ gum, which helped create the brand's position as the leader in oral care. Today it is the only gum brand in Canada to carry the seal of recognition of the Canadian Dental Association on its Trident Xtra Care gum. But it doesn’t stop there. Trident gum continues to lead the gum category with exciting innovations that meet today’s most discerning consumer. Whether you’re looking for a gum that performs, a gum that gives you a burst of flavour or a gum that satisfies your desire for something sweet yet sugar-free, Trident gum has Canadian teeth covered.
Spend some time and get to know the Trident brand and feel free to visit www.tridentgum.ca
to explore the Trident family.
**2006 Euromonitor
Quick Facts
Trident* gum was the first sugar free chewing gum in the world!
Trident gum's original formula contained three enzymes thought to soften dental tartar and the name derives from these three enzymes to promote dental health
Trident gum was the first gum in space (1964) and has been on every Space Shuttle mission for the past 25 years!