The Cadbury Marketing Code sets a company standard for how we respect and market to our consumers.
We are proud of our brands. They provide fun and enjoyment as treats and are valued for their functional benefits. They can be enjoyed as part of a balanced diet and lifestyle. We provide choice by offering variety and through innovation. We encourage responsible consumption, as this is central to consumers continuing to enjoy our brands.
Our consumers are at the heart of our business. We are committed to listening to them and acting responsibly in their interests and have done this successfully for generations.
Our Marketing Code of Practice ensures we continue to meet our responsibilities to our consumers through four guiding princicples:
- Accurate and truthful
- Attentive to local sensitivities
- Supporting sensible consumption and balanced life style
- Protecting children
View or download our full Marketing Code of Practice (PDF 74k)
Children's Food and Beverage Initiative
Cadbury is a charter member of the Children's Food and Beverage Initiative, which came into effect in 2008. The initiative is committed to advertising and marketing products to Canadian children in a responsible way to help prepare them to make wise decisions about healthy dietary choices and healthy lifestyles. This initiative measures and evaluates all marketing and communication to children under the age of 12.
View the complete Children's Food and Beverage Initiative (PDF 71k)
